Latest RESEARCH & news

--- >>> The 3rd edition of The World of Chinese Gambling is now available! See the table of contents and basic information about the new edition!

--- >>> New article: Lessons from Goldilocks in Macau Business, April (17 Apr)!

About Desmond Lam

Desmond Lam is an Associate Professor of Marketing at the University of Macau.

He holds a PhD (marketing) from the University of Western Australia and MBA from the University of Melbourne.

Desmond's interest lies in the understanding of gaming psychology and behavior, with specialty in Chinese gaming culture, management and policies.

Desmond has written extensively on gaming-related issues, Chinese in particular. These are featured in premier trade publications like Infinity Gaming Magazine, Casino Journal, Global Gaming Business, Casino Enterprise Management, IGA Magazine, Macau Business, and Inside Asian Gaming as well as top scholarly journals like Journal of Gambling Studies, International Gambling Studies, Marketing Letters, and Psychology & Marketing. [Read Desmond's trade articles here]

Desmond is one of the judges for International Gaming Awards, an editorial board member for the Journal of Hospitality Marketing & Management, and an invited speaker for Global Gaming Expo (G2E) Asia and Asian i-gaming conferences.

Desmond is frequently interviewed by the media and quoted in international outlets like BBC,TIME, New York Times, The New Yorker, Los Angeles Times, The Telegraph, The Guardian, The Standard, Macau Business, Macau Closer, and Macau Daily Times.

Throughout his career, Desmond has taught in Australia, Macau, Malaysia, and Singapore and conducted courses in Chinese gaming culture, casino management, events marketing, product management, marketing strategy, advanced marketing management, Internet marketing, and public relations.

The 3rd Edition (new) of <the world of chinese gambling> is now available!

find out more!

Other interesting books relating to Chinese gambling:

1. The Sociology of Gambling in China by Cheng Tijie

2. Casino Industry in Asia Pacific: Development, Operations, and Impact, edited by Cathy HC Hsu

3. Gaming and Gambling in East Asia, edited by William H. Kelly and Dixon Wong

4. Ghost Stories about Gambling in Singapore, Malaysia and Macao by D.G. Lum

“I found Dr. Lam to be an excellent reference on all things related to Chinese gamers. While participating in the design of the Beijing Plaza for the fifth-largest casino in the world, we were fortunate enough to be able to use his thoughts and translate that into what has become a very “lucky” destination for Asian gamers at the WinStar Casino in Thackerville, Oklahoma.” - Olivia Casey, Chief Operational Officer, ValueWorks Inc., USA

 

 [Check out Desmond's academic credential here]

Desmond's Latest Academic Articles

1. To be presented in 2012 European Marketing Academy Conference: "The Effect of Prior Outcomes on Gender Risk Taking Differences", forthcoming.

2. Journal of Business Research: "The Gambling Habit", 2012, forthcoming.

3. International Gambling Studies (2010): "The Influence of Individualism and Uncertainty Avoidance on Per Capita Gambling Turnover"

4. Marketing Letters (2009): "An Investigation into Gambling Purchases Using NBD and NBD-Dirichlet Models"

5. Journal of International Marketing (2009): "The Effects of Cultural Values in Word-of-mouth Communication"