Latest RESEARCH & news

---- >>>New Article: Chinese Red Packets (24 Jan)!

---- >>> New Article: "Crystal Balling the World of Chinese Gambling" (26 Dec)!

--- >>> Liubo (六博), often claimed to be the first Chinese gambling game, is a game of chance! The six 'sticks' used in Liubo game lay the foundation for Chinese dice. (26 Sept)

---- >>> Research: Steve Wins! In a recent survey conducted on more than 200 casino executives (mostly in managerial role) across all 6 casino concessionaires in Macau, 89% of participants praised Mr Steve Wynn (versus 63% Dr Stanley Ho and 43% Mr Sheldon Adelson). 33% said something bad about Mr Sheldon Adelson (versus 27% Dr Stanley Ho and only 5% Mr Steve Wynn). (updated 27 Apr)

About Desmond Lam

Desmond Lam is an Associate Professor of Marketing at the University of Macau.

He holds a PhD (marketing) from the University of Western Australia and MBA from the University of Melbourne.

Desmond's interest lies in the understanding of gaming psychology and behavior, with specialty in Chinese gaming culture, management and policies.

Desmond has written extensively on gaming-related issues, Chinese in particular. These are featured in premier trade publications like Casino Journal, Global Gaming Business, Casino Enterprise Management, IGA Magazine, Macau Business, and Inside Asian Gaming as well as top scholarly journals like Journal of Gambling Studies, International Gambling Studies, Marketing Letters, and Psychology & Marketing. [Read Desmond's trade articles here]

Desmond is one of the judges for International Gaming Awards, an editorial board member for the Journal of Hospitality Marketing & Management, and an invited speaker for Global Gaming Expo (G2E) Asia and Asian i-gaming conferences.

Desmond is frequently interviewed by media including TIME, New York Times, The New Yorker, Los Angeles Times, The Telegraph, The Guardian, The Standard, Macau Business, Macau Closer, and Macau Daily Times.

Throughout his career, Desmond has taught in Australia, Macau, Malaysia, and Singapore and conducted courses in Chinese gaming culture, casino management, event marketing and management, marketing strategy, advanced marketing management, Internet marketing, and public relations.

The World of Chinese Gambling

“I found Dr. Lam to be an excellent reference on all things related to Chinese gamers. While participating in the design of the Beijing Plaza for the fifth-largest casino in the world, we were fortunate enough to be able to use his thoughts and translate that into what has become a very “lucky” destination for Asian gamers at the WinStar Casino in Thackerville, Oklahoma.” - Olivia Casey, Chief Operational Officer, ValueWorks Inc., USA

 [Check out Desmond's academic credential here]

Desmond's Latest Academic Articles

1. Journal of Business Research: "The Gambling Habit", forthcoming.

2. International Gambling Studies (2010): "The Influence of Individualism and Uncertainty Avoidance on Per Capita Gambling Turnover"

3. Marketing Letters (2009): "An Investigation into Gambling Purchases Using NBD and NBD-Dirichlet Models"

4. Journal of International Marketing (2009): "The Effects of Cultural Values in Word-of-mouth Communication"