Latest RESEARCH & news

--- >>> Article "Managing Guanxi in the Chinese VIP Market" in Casino Enterprise Management.

--- >>> Article "Uncovering the Chinese Culture: A Guide for Casino Executives Working in Macau" in Casino Enterprise Management.

--- >>> Article "Managing Ills in Macau VIP and Mass Gaming Market" in Casino Enterprise Management.

--- >>> Article "Enter the Dragon: Key Entry Strategies for the Chinese Gaming Market" in Casino Enterprise Management.

--- >>> Desmond Lam's book "Chopsticks and Gambling" is published by Transaction Publishers, NJ. [Available Now!]

--- >>> Desmond Lam's 2007 paper "An Observation Study of Chinese Baacarat Players" is now available for free download [here].

--- >>> Desmond Lam's 2006 paper "Applicability of the Duplication of Purchase Law to Gaming" is now available for free download [here].

--- >>> Desmond Lam's 2005 paper "Slot or Table? A Chinese Perspective..." is now available for free download [here].

About Desmond Lam

Desmond Lam (蓝志雄) is an Associate Professor in International Integrated Resort Management at the University of Macau. He is the chair of the AACSB accreditation committee and acting coordinator of hospitality program at the faculty. He has held visiting positions at the University of Cambridge (Clare Hall) and Hong Kong Polytechnic University (School of Hotel and Tourism Management).

Desmond holds a PhD (marketing) from the University of Western Australia, MBA from the University of Melbourne, and BEng(Hons) from the National University of Singapore.

Desmond's interest/expertise include:

• Gambling psychology and behavior, with specialty in Chinese gaming culture, management and policies. 
• Hospitality services marketing
• Customer loyalty
• Word-of-mouth communication
• Cross-cultural management issues

His research works were published in scholarly journals like:

• Journal of International Marketing
• Marketing Letters
• Psychology & Marketing
• Journal of Business Research
• Annals of Tourism Research
• International Journal of Hospitality Management
• International Journal of Contemporary Hospitality Management
• Journal of Gambling Studies
• International Gambling Studies

He has written extensively on gaming-related issues in trade magazines. These were featured in magazines like Global Gaming Business, Infinity Gaming Magazine, Casino Journal, , Casino Enterprise Management, IGA Magazine, Macau Business, and Inside Asian Gaming. [Read Desmond's trade articles here]

Desmond is one of the judges for the International Gaming Awards, a selection panel member of Asian Gaming Power 50, an academic affairs advisor to the Macau Gaming Management Association, an editorial board member for the Journal of Hospitality Marketing & Management, and an invited speaker to various conferences and executive seminars.

He is a life member of Clare Hall (University of Cambridge) and recipient of the University of Macau's FBA Research Award 2015. In 2016, Desmond received the "Emerging Leader" trophy at the Asia Gaming Awards. 

Desmond is frequently interviewed by international media like TIME, New York Times, The New Yorker, Forbes, Bloomberg, Los Angeles Times, Foreign Policy, Capital New York, BBC News, The Telegraph, The Guardian [1] [2] [3], Business Traveler, Japan Times, South China Morning Post, and The Standard. He is also often quoted in local media outlets like Macau Business, Inside Asian Gaming, Macau Closer, and Macau Daily Times.

Throughout his academic career, Desmond has taught in Australia, Singapore, Hong Kong, Macau, and Malaysia. He has conducted numerous courses at different tertiary levels (diploma, advanced diploma, undergraduate, master, and executive) including Chinese gambling culture, casino and gaming management, events management, product management, marketing strategy, advanced marketing management, and public relations.

 Books related to Chinese gambling:

1. Chopsticks and Gambling by Desmond Lam, published by Transaction Publishers, NJ.[Available Now!]

   

2. The Sociology of Gambling in China by Cheng Tijie.

3. Casino Industry in Asia Pacific: Development, Operations, and Impact, edited by Cathy HC Hsu.

 

 [Check out Desmond's academic credential here]

Desmond's Latest Academic Articles

1. Journal of Gambling Issues (2017): "Exploring the Relationship between BMI, Obesity and Gambling Level Across Different Gambling Types", in press.
   

2. International Journal of Contemporary Hospitality Management (2017): "Uncovering the Service Profit Chain in the Casino Industry", in press. (SSCI, 2015 Impact Factor = 2.176).

3. International Journal of Contemporary Hospitality Management (2016): "The Role of Extraversion and Agreeableness Traits on Gen Y's Attitudes and Willingness to Pay for Green Hotels". (SSCI, 2015 Impact Factor = 2.176)

4. Journal of Gambling Studies (2016): "Predictability in Pathological Gambling? Applying the Duplication of Purchase Law to the Understanding of Cross-Purchases between Regular and Pathological Gamblers​", in press. (SSCI, 2015 Impact Factor = 2.75)

5. Journal of Business Research (2016): "Understanding the Attendance at Cultural Venues and Events with Stochastic Preference Models". (SSCI, 2014 Impact Factor = 1.48)

6. Asia Pacific Journal of Tourism Research (2015): "Residents’ Perceptions of the Role of Leisure Satisfaction and Quality of Life in Overall Tourism Development: Case of a Fast Growing Tourism Destination-Macao". (SSCI, 2014 Impact Factor = 1.02)

7. International Journal of Mental Health and Addiction (2015): "The Portrayal of Gambling and Cognitive Biases in Chinese Gambling-Themed Movies". (SSCI, 2014 Impact Factor = 0.992)

8. Journal of Hospitality Marketing and Management (2015): "Role of Internal Marketing on Employees’ Perceived Job Performance in an Asian Integrated Resort". 

9. International Journal of Hospitality Management (2015): "Comparing the Price of Sin: Abnormal Returns of Cross-Listed Casino Gaming Stocks in the Hong Kong and US Markets". (SSCI, 2014 Impact Factor = 1.939) [pdf]

10. Journal of Gambling Studies (2014): "An Exploratory Study of the Relationship between Digit Ratio, Illusion of Control, and Risk-Taking Behavior among Chinese College Students". (SSCI, 2014 Impact Factor = 2.290) [pdf]

11. Journal of Gambling Studies (2014): "Gender Differences in Risk Aversion among Chinese University Students". (SSCI, 2014 Impact Factor = 2.290)

12. Journal of Marketing Communications (2014):"An Investigation into the Link between Service Quality Dimensionalities and Positive Word-Of-Mouth Intention in Mainland China".

13. Annals of Tourism Research (2013): "Do Happy Tourists Spread More Word-of-mouth? The Mediating Role of Life Satisfaction". (SSCI, 2014 Impact Factor = 2.685) [pdf]

14. Journal of Gambling Studies (2013): "An Examination of Factors Driving Chinese Gamblers' Fallacy Bias". (SSCI, 2014 Impact Factor = 2.290) 

15. Journal of Risk Research (2013): "The Effect of Prior Outcomes on Gender Risk-Taking Differences". (SSCI, 2014 impact factor = 0.935) [pdf]

16. Journal of Business Research (2013): "Gamblers' Habit".(SSCI, 2014 Impact Factor = 1.480)

17. International Journal of Hospitality Management (2013): "Duplication of Purchase Law in the Gaming Entertainment Industry - A Transnational Investigation". (SSCI, 2014 Impact Factor = 1.939) 

18. Annals of Tourism Research (2012): "Linking Employees' Personalities to Job Loyalty". (SSCI, 2014 Impact Factor = 2.685)

19. International Gambling Studies (2010): "The Influence of Individualism and Uncertainty Avoidance on Per Capita Gambling Turnover". (SSCI, 2014 Impact Factor = 1.288)

Interesting papers to read -

1. "Luck and Future of Casinos - Is WinStar World the Benchmark of Tomorrow?" by Olivia Casey.

2. "Feeling Lucky?" by Carlos Ottery.