Latest

---- >>> Read a new article in Articles by Desmond Lam (8 June 2010)!

-- >>> The World of Chinese Gambling was showcased at the Singapore Book Fair 2010 (28 May - 6 Jun 2010).

--- >>> The World of Chinese Gambling was showcased at the Frankfurt International Book Fair (14-18 Oct 2009).

About Desmond Lam

Desmond Lam holds a PhD (marketing) from the University of Western Australia and MBA from the University of Melbourne.

Desmond's interest lies in the understanding of gaming psychology and behavior, with specialty in Chinese gaming management and policies.

Desmond has written extensively on gaming-related issues, Chinese in particular. These were featured in premier trade publications like Casino Journal, Global Gaming Business, Casino Enterprise Management, Macau Business, and Inside Asian Gaming as well as top scholarly journals like Journal of Gambling Studies, Marketing Letters, and Psychology & Marketing. [Read Desmond's trade articles here]

Desmond is one of the judges for International Gaming Awards, an editorial board member for the Journal of Hospitality Marketing & Management, and an invited speaker for Global Gaming Expo (G2E) Asia and Asian i-gaming conferences.

Throughout his career, Desmond has taught in Australia, Macau, Malaysia, and Singapore and conducted courses in casino management, marketing strategy, advanced marketing management, Internet marketing, and public relations.

“I found Dr. Lam to be an excellent reference on all things related to Chinese gamers. While participating in the design of the Beijing Plaza for the fifth-largest casino in the world, we were fortunate enough to be able to use his thoughts and translate that into what has become a very “lucky” destination for Asian gamers at the WinStar Casino in Thackerville, Oklahoma.” - Olivia Casey, Chief Operational Officer, ValueWorks Inc., USA

A new edition of

The World of Chinese Gambling

is now available in all major bookstores  in Singapore (including borders, Kinokuniya, Times, mph, popular, page one, prologue, and select books).

ISBN:  978-0-646-51773-5

ask for it!

Macau buyers, please contact Times Bookstores Macau

UK buyers, please contact High Stakes Bookshop (London).

Find out more about

Desmond's latest book!

The World of Chinese Gambling

You may check Desmond's academic credential here

  Read Desmond's latest academic article published in the Journal of International Marketing: "The Effects of Cultural Values in Word-of-mouth Communication"